How Much Gold Should You Buy? It’s (Probably) Not What You Think

Every investor wants to know what the ideal allocation in a portfolio should be. But the answer to this is complicated, as investing is a highly personal decision. To gain some clarity on this subject, we looked closer at the data to see what the average goldbug might use as guidance. We also address some of the common questions we’ve received from customers such as “should I convert my entire portfolio into gold”? Spoiler alert, we are fans of diversification as a risk reduction strategy. Today’s video should provide insight on how to research this topic further and consider how much gold to buy in a way that helps you apply your personal saving and investing philosophy. This video does not constitute financial advice, and we encourage our audience to speak with an advisor about their personal finances and goals when setting a target allocation.

Browse on APMEX: Gold bullion ► Gold Eagles ► Gold Buffalos ► Gold Maple Leafs ► Gold Krugerrands ► Gold Britannias ► Gold Philharmonics ► Gold APMEX bars ► APMEX is the largest gold and silver retailer online. With thousands of gold, silver, platinum, and palladium products, APMEX offers the industry’s largest selection and best service. Visit the Knowledge Center at to learn all about precious metals, with content for beginners and experts alike. APMEX is the leading internet retailer of physical precious metals, including gold, silver, platinum, and palladium bullion bars, rounds, coins, and premium collectibles. With over 45,000 products in stock and ready to ship with industry-leading delivery times, APMEX offers the largest selection and best service. LET’S CONNECT Email ► Instagram ► Facebook ► Twitter ► APMEX ►

25 thoughts on “How Much Gold Should You Buy? It’s (Probably) Not What You Think”

  1. My 2 Cents: 1) Keep these metals at less than 5% of your net worth if your net worth is below $500K. For every $250K above that, you can increase your metals by 1%. 2) With credit card interest hovering around 21%, NEVER stack if you have cc debt. 3) Metals are “savings”. Some will argue they’re “investments”… they’re not, unless you’re holding for more than 10-20 yrs. Invest in no-load mutual funds, established dividend stocks, real estate and fixed income deposits (CDs, $ markets) while you stack. Stacking is smart; diversification is NECESSARY.

  2. I see it as a hedge against the US Dollar. The US Government will find itself in a debt death spiral if deficit spending policies are not corrected fast. They already have 8 trillion that was near 0% renewing at 5%+ next year. I know the pattern because I went bankrupt myself 10 years ago. The first thing that happens is your 0% balance transfers go away and the debt costs you more. You can’t pay it off. Like just about everything, it goes slowly at first and then very fast.

  3. I don’t know why we always have to talk about this in terms of percentages. It’s much more simple than this. 3 to 6 months of living expenses in physical cash held outside of the banking system. Enough Silver & Gold to account for your expected lifespan. For the average middle class American, this is going to mean 900 ounces of Silver & 36 ounces of Gold per year or 350 ounces of Silver and 43 ounces of Gold per year. If you’re in the upper middle class, just double those numbers and multiply by at least 10 or the number of years from right now that you expect to live under ideal conditions. Start thinking in ounces instead of percentages. Stick with 22k Gold coins, preferably Eagles, but have a few Krugerands as well. Smaller increment Gold is more liquid on a local level, and having a variety of Silver in 1 ounce increments and fractional 90% is your best bet.

  4. This is what I do. Knowing that debasement of currency is never going to stop. I use gold as my savings account. The bank savings account or physical cash stash is just for an emergencies. So as far as percentage it’s irrelevant to me. Simply keep a set ammount of bank savings, cash, and then convert extra currency as is comes in to gold.

Leave a Comment