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16 thoughts on “How to generate income marketing life insurance policy: The ideas as well as techniques that the network’s specialists WON’T educate”

  1. no offense…you dont have an “85 to 90%” retention ratio. Few do (I dont). You havent even been in the industry through ONE complete clawback cycle to have any data to make that claim. You probably dont even know what a vector hit is.

    Your 12 month retention goal is 70 to 75%…then start worrying about trails. You probably wont hit it, good year one agent will be around 60% if you are working a competitive lead source (i.e. purchased leads and/or social media generated leads). Want to know the secret of hitting it? It’s pretty simple: dont oversell coverage/premium. Know your client. Client has SSI income? Dont sell them a 150/mo policy. They cant afford it. Client has 10m in the bank? That’s not your client. Tell them to call a broker and buy an annuity with a fixed growth rate on the DB.

    It’s not rocket science.

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